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Shop online the smart way and collect points with 200+ brands

Sign in to SuperValu eShops with your Real Rewards card number and don't forget to go to the SuperValu eShops website first when shopping online. Click through to your preferred brand's website and buy as normal. We'll track your purchase and you'll collect points with some of your favourite brands like, Debenhams, River Island, Groupon and many more.

Enjoy savvy savings when your points are turned into Money Back vouchers that you can use towards your grocery shop at SuperValu.

How SuperValu eShops works


How to start collecting

  1. Login to your Real Rewards account and click 'Start Shopping' to access the SuperValu eShops website.
  2. Browse 'All Brands' and pick your desired brand. Click 'Shop now' and you will be taken to the brand's website where you shop as normal.
  3. As you went through the SuperValu eShops website first, we’ll track your purchases and calculate how many Real Rewards points you’ve earned for every €1 you spend. Your points will show as “Pending” on your eShops account within 7 working days of your purchase.
  4. Typically within 35 days we'll validate your purchase and update your account to show your Real Rewards points as "Confirmed".
  5. Your points will turn into Money Back vouchers 3 times per year at Easter, August and Christmas. You can use your vouchers to save on your shopping at SuperValu.

Terms & conditions

  • Points are available through eShops on genuine, tracked transactions completed immediately and wholly online.
  • Points can be collected by clicking through to the brand websites and shopping as normal.
  • Recurrences on the amount of purchases that can be made while collecting points may be limited.
  • Unless otherwise stated expect points to appear as pending within 7 days of the transaction in your eShops account. Transactions are usually confirmed in 35 days, unless otherwise indicated on the brand page. Points collected from travel bookings will be confirmed once you have completed your stay.
  • The vast majority of transactions track successfully; occasionally a transaction may not be tracked. If you believe this to be the case, please submit a "Missing Points" query within 100 days of the transaction, we will be unable to chase up claims older than this.
  • Please do not make purchase decisions based upon expected points as it is not guaranteed.

Shopping List

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