At SuperValu we are the biggest supporter of local producers in Ireland because we believe in local.
Now we have taken this a step further by joining forces with Bord Bia and the Local Enterprise Office Network to create the Food Academy Programme. The Food Academy Programme helps small businesses through the journey from start up to getting their products on our shelves. There are currently over 300 Food Academy small producers in SuperValu stores.
Applications are now open! If you are a small business owner in Ireland and ready to get your product onto our shelves, you are eligible to apply.
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of participants feel that Food Academy has been ‘very beneficial’ to developing their business
of Food Academy participants expect to employ new staff over the next 12 months
of all Food Academy participants expect sales to increase by 50% or more over the next 12 months
“Our business stemmed from a passion for coffee after moving home from Washington DC and realising we couldn’t find our favourite icy cold brew coffee in stores in Ireland. GoodBrew represents the next generation of cold brew coffee, offering sweet and creamy blends enriched with beneficial ingredients such as gut-friendly prebiotic fibre, immune-boosting vitamins, and 60% less sugar than the current market leader. The Food Academy programme has been instrumental in turning our coffee vision into reality, providing invaluable knowledge and support during the development of our initial products. We were thrilled when our coffee creations were made available in SuperValu stores nationwide last year marking a significant milestone for our business."
“Being chosen for the Food Academy programme has truly been a career-defining moment for me! My innovative take on Nancy's classic bakes, featuring delights like raspberry & white chocolate blondies and hazelnut cream brownies, are all about pure homemade goodness – no preservatives or chemicals, just deliciousness. Crafting these gems in small batches in Cahir, adds that extra touch of authenticity. Baking has always been my passion, instilled in me by my grandmother Nancy, to whom I am eternally grateful. The Food Academy programme has been incredibly helpful in elevating my brand, offering valuable guidance every step of the way. Seeing Nancy’s Fancies on my local SuperValu shelves for the first time was an unforgettable moment.”
"At Homespun, our mission is to create healthier alternatives to foods we all know and love, and SuperValu has played a significant role in our product innovation journey. The Food Academy has significantly elevated my entrepreneurial skills, securing national listings and exposure for our Quinoa-based granolas and low-sugar Chicory Syrup. Our latest creation, a range of Irish-made oat bars, are now available in SuperValu stores nationwide. These bars offer a contemporary twist on traditional flapjacks, free from excess sugar, wheat, or dairy. We're delighted to have the support of SuperValu once again for our new products. I wholeheartedly recommend the Food Academy to any aspiring food and drink startups; it's been a game-changer for us."
“We started off our business with a beer bottle, meaning a bottle opener was needed by customers. We carried out in-store tastings and from this, we decided to start producing the bottles with a twist-off crown cap. We then looked further into the lunchtime grab-and-go market, and this showed us that people prefer cans to glass, so we then started producing our product range in cans. The Food Academy has enabled us to research and gain a better understanding of our customers’ needs. As a result, the programme led us to develop new packaging formats which are now an integral part of our product range.”
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SuperValu is committed to building sustainable and inclusive communities in Ireland. We aim to make a positive impact on people's lives and the planet, while also making it easier for our customers to do the same. In 2019, we were named a Sustainable Development Goal (SDG) Champion and have been reappointed for 2023-2024 due to our ongoing commitment to sustainability. Here's our sustainability story.
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SuperValu operations will be Net Zero by 2040, and our full value chain (Scope 3), will be Net Zero by 2050
SuperValu are committed to building inclusive and thriving communities.
SuperValu are committed to remaining the largest supporter of the Irish Food Industry and to sourcing sustainably and ethically.
