You could get €100s of savings per year

Get hundreds of savings every year with the Real Rewards Programme!

Do you shop with Supervalu in-store or online every week? Well you could be missing out on hundreds of savings EVERY YEAR!

Simply follow a few easy steps and you could be on your way to making some seriously great savings!

  1. Fully register your card at
  2. Download the Real Rewards App for exclusive vouchers
  3. Scan your card every time you shop
  4. Link and save with our partners

To avail of all of the benefits of the Real Rewards Programme you must shop in SuperValu (in store or online) on, at least, a weekly basis;

  • Step 1: Sign up and register to the Supervalu Real Rewards Programme.
  • Step 2: Download the Real Rewards App for access to exclusive app vouchers for a limited time only.
  • Step 3: Link your Visa card to your Rewards Account.
  • Step 4: shop via eShops using your Real Rewards account.
  • Step 5: Link your Real Rewards account to our Programme Partners.

Step 1 - Registering to Real Rewards

  1. Pick up a Real Rewards card in-store.
  2. Register your card online at
  3. Complete the registration form with all your details and contact preferences.
  4. Scan your card every time you shop with SuperValu in-store or online to build up your points.
  5. For more details and full terms and conditions of the programme please go to

Step 2 - Download the Real Rewards App

  1. If you have an iPhone, go to the App Store.
  2. If you have an Android, go to Google Play Store.
  3. Type in “Supervalu Real Rewards” to the search bar and download the Real Rewards app, which is completely free.
  4. Once the app has downloaded, click into the app and log in.
  5. Use the same log in details as you used to register on the Real Rewards section of the Supervalu Website.
  6. Once logged in, please go to ‘settings’ to turn on contact preferences e-mail, sms and push to stay up to date with the best deals.
  7. The benefits of the Real Rewards app are:
    1. Your Real Rewards card is always with you so you can scan your phone directly at the till in-store.
    2. Access your vouchers and coupons instantly.
    3. Check your points balance.
    4. Collect and use your points with our partners. 

Step 3 - Link your Visa Debit/Credit card to your Real Rewards account

  1. Link up to a maximum of 2 Irish Visa Debit/Credit cards to your Real Rewards account and earn points when you shop in SuperValu (online or in store).
  2. Terms & conditions apply see for full terms & conditions and details on how to link the cards to your Real Rewards account.
  3. Terms & Conditions apply see

Step 4 - eShops

  1. Login to your Real Rewards account and click 'Start Shopping' to access the SuperValu eShops website.
  2. Browse 'All Brands' and pick your desired brand. Click 'Shop now' and you will be taken to the brand's website where you shop as normal. Points can be earned on qualifying purchases on the SuperValu eShops website.
  3. Terms & conditions apply see

Step 5 - Partners

  1. Login to your Real Rewards account on the Real Rewards website or App.
  2. Scroll down and browse through Real Rewards partners.
  3. Link your Real Rewards account to your accounts with our partners currently Electric Ireland, eir and Aer Lingus.
  4. Terms and conditions apply see

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